How do I install Artefact Revenue Intelligence?

Copy the stdio config for Cursor, Claude Desktop, Claude Code, or VS Code on this page. It uses the publisher's install, not a PlugMCP proxy.

Does Artefact Revenue Intelligence need an API key?

The publisher lists these environment variables: HUBSPOT_API_KEY, ARTEFACT_LICENSE_KEY.

What transport does Artefact Revenue Intelligence use?

Artefact Revenue Intelligence runs locally over stdio.

When was Artefact Revenue Intelligence last checked?

Last checked 2026-11-09. Revenue intelligence MCP: RFM analysis, 14.5-point ICP scoring, pipeline health. HubSpot.

Artefact Revenue Intelligence MCP server

Artefact Revenue Intelligence MCP Server

[!IMPORTANT] This repository is archived and is not the source of the published package.

It stopped tracking releases at 0.3.3 (February 2026) while the published package continued to 0.5.1. Anything here is stale by several minor versions and should not be read as describing current behaviour.

To install or use the server: artefact-mcp on PyPI

For the product: artefactventures.com/mcp

A maintained public mirror is planned for the product launch. Until then, treat PyPI as the only current artifact.

The AI-native interface to your Revenue Operating System. Version-controlled GTM intelligence — signals, commits, and closed-loop measurement — accessible to any AI agent.

A Model Context Protocol (MCP) server that treats your Go-to-Market strategy like code: versioned, diffable, and deployable. Detect pipeline signals, identify scaling constraints, analyze value engines, and draft structured GTM changes — all through AI-native tool calls. Built on the Artefact Formula methodology from real B2B consulting engagements.

Why Artefact MCP?

Traditional ICP models stop at firmographics. We triangulate across three dimensions to identify prospects with the right profile, the right behaviors, AND the right trajectory.

Feature	HubSpot Official MCP	Generic Wrappers	Artefact MCP
CRUD operations	Yes	Yes	Via HubSpot API
RFM Analysis	No	No	11-segment classification
ICP Triangulation	No	No	Firmographic + Behavioral + Growth Signals
Pipeline Health	No	No	0-100 health score + exit criteria testing
Signal Detection	No	No	6-type signal taxonomy
Constraint Analysis	No	No	Dominant bottleneck + Revenue Formula
Value Engine Analysis	No	No	Growth / Fulfillment / Innovation
GTM Commit Drafting	No	No	Structured change proposals with evidence
Methodology built-in	No	No	Artefact Formula (10 resources)
Works without API key	No	No	Yes (demo data)

Who Is This For?

B2B revenue teams using HubSpot who want AI-powered signal detection and pipeline intelligence
RevOps managers who need constraint analysis and value engine health accessible from Claude or Cursor
Consultants who deliver RFM analysis, ICP scoring, and evidence-backed GTM recommendations to clients
Developers building revenue intelligence integrations with MCP
AI agents that need a structured interface to reason about and propose changes to GTM strategy

Tools

Signal Intelligence

`detect_signals` — Pipeline Signal Detection

Scans pipeline data for all 6 signal types from the Artefact signal taxonomy: velocity anomalies, conversion drop-offs, win/loss patterns, pipeline concentration, data quality issues, and SPICED frequency signals. Returns structured signal objects with strength scores (0-1), evidence, and recommended actions.

`identify_constraint` — Dominant Constraint Analysis

Identifies which of the 4 scaling constraints (Lead Generation, Conversion, Delivery, Profitability) is bottlenecking revenue. Includes Revenue Formula breakdown (Traffic x CR1 x CR2 x CR3 x ACV) with gap-to-benchmark analysis and recommended focus.

`analyze_engine` — Value Engine Health

Analyzes health of the 3 value engines: Growth (create/capture/convert demand), Fulfillment (onboard/deliver/renew/expand), and Innovation (gather/prioritize/build/launch). Returns engine-specific metrics, health scores, and integrated signal detection.

`propose_gtm_change` — GTM Commit Drafting

Enables AI agents to propose structured GTM changes following the commit anatomy: Intent, Diff, Impact Surface, Risk Level, Evidence, and Measurement Plan. Supports 8 entity types (ICP, persona, positioning, pipeline stage, exit criteria, GTM motion, scoring model, playbook).

Analysis Tools

`run_rfm` — RFM Analysis

Scores clients on Recency, Frequency, and Monetary value. Segments them into 11 categories (Champions through Lost) and extracts ICP patterns from top performers. Now includes signal framing — detects win/loss patterns, revenue concentration, and at-risk client signals. Supports B2B service, SaaS, and manufacturing presets.

`qualify` — ICP Triangulation Framework

Scores prospects across three dimensions: Firmographic Fit (industry, revenue, employees, geography), Behavioral Fit (tech stack, engagement, purchase history), and Growth Signals (hiring, funding, expansion). Now includes constraint context — maps prospect fit to your dominant scaling constraint. Returns tier classification (Ideal / Strong / Moderate / Poor) with engagement strategy.

`score_pipeline_health` — Pipeline Health Score

Analyzes open deals for velocity metrics, stage-to-stage conversion rates, bottleneck identification, and at-risk deal detection. Now supports optional exit criteria testing (pass/fail per criterion per deal) and includes signal framing for velocity anomalies and conversion drop-offs. Returns a 0-100 health score.

Resources

URI	Description
`methodology://scoring-model`	ICP Triangulation Framework technical reference
`methodology://tier-definitions`	4-tier classification system
`methodology://rfm-segments`	11 RFM segment definitions with scoring scales
`methodology://spiced-framework`	SPICED discovery framework
`methodology://data-requirements`	HubSpot data setup and enrichment requirements
`methodology://value-engines`	3 value engine definitions (Growth, Fulfillment, Innovation) with stages and metrics
`methodology://exit-criteria`	Standard pipeline exit criteria per stage with proof requirements
`methodology://constraints`	4 scaling constraints with diagnostic criteria and remediation levers
`methodology://signal-taxonomy`	6 signal types with detection methods and action mappings
`methodology://revenue-formula`	Revenue Formula breakdown: Traffic x CR1 x CR2 x CR3 x ACV x (1/Churn)
`methodology://gtm-commit-anatomy`	5 components of a structured GTM commit (intent, diff, impact, risk, evidence)

Data Requirements for ICP Triangulation

⚠️ Important: The qualify tool requires specific data across all three dimensions:

✅ Native HubSpot data (Firmographic + Partial Behavioral):

Firmographic Fit: Industry, revenue, employees, geography — standard properties
Behavioral Fit (Partial): Tech stack, content engagement, purchase history — custom properties or workflows

⚠️ Requires external enrichment (Clay, Clearbit, or manual research):

Growth Signals (Behavioral Fit — Critical Dimension): Hiring trends, funding rounds, product launches, expansion signals, press mentions
HubSpot does NOT track growth signals natively
Without growth signals: You lose the third dimension of triangulation — prospect momentum and buying power indicators

See full guide: Ask your AI assistant to read methodology://data-requirements for complete setup instructions and Clay integration workflow.

Quick Start

Install via PyPI

pip install artefact-mcp

Install via Smithery

npx @smithery/cli install artefact-revenue-intelligence

Claude Code

claude mcp add artefact-revenue -- uvx artefact-mcp

Then ask:

"What signals are you detecting in my pipeline?"
"What's our dominant scaling constraint?"
"Analyze the health of our Growth Engine"
"Propose a GTM change: narrow ICP to SaaS companies with 50-200 employees"
"Run an RFM analysis on our HubSpot data"
"Qualify this prospect: SaaS company, $5M revenue, 80 employees in Ontario"
"Score our pipeline health with exit criteria testing"

Claude Desktop

Add to claude_desktop_config.json:

Recommended (Python method):

{
  "mcpServers": {
    "artefact-revenue": {
      "command": "python3",
      "args": ["-m", "artefact_mcp"],
      "env": {
        "HUBSPOT_API_KEY": "pat-na1-xxxxxxxx"
      }
    }
  }
}

Alternative (uvx method):

{
  "mcpServers": {
    "artefact-revenue": {
      "command": "uvx",
      "args": ["artefact-mcp"],
      "env": {
        "HUBSPOT_API_KEY": "pat-na1-xxxxxxxx"
      }
    }
  }
}

Note: If using uvx and seeing "Server disconnected" errors, see the Troubleshooting section below.

Cursor

Add to .cursor/mcp.json:

Recommended (Python method):

{
  "mcpServers": {
    "artefact-revenue": {
      "command": "python3",
      "args": ["-m", "artefact_mcp"],
      "env": {
        "HUBSPOT_API_KEY": "pat-na1-xxxxxxxx"
      }
    }
  }
}

Alternative (uvx method):

{
  "mcpServers": {
    "artefact-revenue": {
      "command": "uvx",
      "args": ["artefact-mcp"],
      "env": {
        "HUBSPOT_API_KEY": "pat-na1-xxxxxxxx"
      }
    }
  }
}

Programmatic (Python)

from artefact_mcp.tools.signals import detect_signals
from artefact_mcp.tools.constraints import identify_dominant_constraint
from artefact_mcp.tools.engines import analyze_engine
from artefact_mcp.tools.gtm_commits import propose_gtm_change
from artefact_mcp.tools.rfm import run_rfm_analysis
from artefact_mcp.tools.icp import qualify_prospect
from artefact_mcp.tools.pipeline import score_pipeline

# Signal detection (no HubSpot key needed)
signals = detect_signals(source="sample")

# Dominant constraint analysis
constraint = identify_dominant_constraint(source="sample", quota=500000)

# Value engine health
engine = analyze_engine(engine_type="growth", source="sample")

# GTM commit drafting
commit = propose_gtm_change(
    entity_type="icp",
    change_description="Narrow ICP to SaaS companies with 50-200 employees",
    signal_type="win_loss_pattern",
    signal_data={"win_rate_saas": 0.45, "win_rate_other": 0.22},
)

# RFM with sample data
results = run_rfm_analysis(source="sample", industry_preset="b2b_service")

# ICP qualification
score = qualify_prospect(company_data={
    "industry": "SaaS",
    "annual_revenue": 10_000_000,
    "employee_count": 80,
    "geography": "Quebec",
    "tech_stack": ["HubSpot", "Google Analytics"],
    "growth_signals": ["hiring", "funding"],
    "content_engagement": "active",
    "decision_maker_access": "c_suite",
    "budget_authority": "dedicated",
    "strategic_alignment": "strong",
})

# Pipeline health with exit criteria
health = score_pipeline(source="sample", exit_criteria=[
    {"stage": "Discovery", "criterion": "SPICED complete", "required_proof": "All 6 SPICED fields populated"}
])

Troubleshooting

Server Disconnected Errors (uvx PATH issue)

Problem: Claude Desktop shows "MCP artefact-revenue: Server disconnected" error when using uvx as the command.

Cause: Claude Desktop (and other sandboxed applications) may not have access to uvx in your PATH. This commonly happens when uvx is installed via:

Homebrew → ~/.local/bin/uvx
curl installation → ~/.cargo/bin/uvx or other locations

Solutions:

Use Python method (recommended): Switch to python3 -m artefact_mcp method (see Claude Desktop section above). Python is always in PATH.

Use full uvx path: Find your uvx location and use the full path:

# Find uvx location
which uvx
# Example output: /Users/yourname/.local/bin/uvx

Then update your config with the full path:

{
  "mcpServers": {
    "artefact-revenue": {
      "command": "/Users/yourname/.local/bin/uvx",
      "args": ["artefact-mcp"],
      "env": {}
    }
  }
}

Verify manually: Test that the MCP server starts correctly:

uvx artefact-mcp==0.3.3
# Should see: "Artefact Revenue Intelligence MCP Server running..."

Other Issues

Issue: Tools return "No HubSpot API key" errors.

Solution: Ensure HUBSPOT_API_KEY is set in your MCP server configuration. Or use source="sample" to test with demo data first.

Issue: Import errors when using python3 -m artefact_mcp.

Solution: Ensure the package is installed: pip install artefact-mcp or pip install --upgrade artefact-mcp.

Configuration

Variable	Required	Description
`HUBSPOT_API_KEY`	No	HubSpot private app token. Without it, tools work with `source="sample"`.
`ARTEFACT_LICENSE_KEY`	No	License key for Pro/Enterprise tier. Free tier (sample data) works without a key.
`ARTEFACT_PROPERTY_MAPPING_PATH`	No	Path to JSON file with custom HubSpot property mappings (Pro/Enterprise only).
`ARTEFACT_RFM_THRESHOLDS_PATH`	No	Path to JSON file with custom RFM scoring thresholds (Pro/Enterprise only).

Custom Property Mappings (Pro/Enterprise)

If your HubSpot instance uses custom property names for behavioral and strategic fit data, you can configure property mappings. This allows the qualify tool to automatically fetch and score all ICP dimensions from your HubSpot data.

Create a JSON configuration file (e.g., artefact_property_mapping.json):

{
  "tech_stack": "technologies_used",
  "tech_stack_delimiter": ",",
  "growth_signals": ["linkedin_hiring_count", "recent_funding_amount", "press_mentions"],
  "growth_signal_keywords": {
    "linkedin_hiring_count": "hiring",
    "recent_funding_amount": "funding",
    "press_mentions": "press"
  },
  "content_engagement": "hubspot_engagement_score",
  "content_engagement_thresholds": {
    "active": 10,
    "occasional": 3
  },
  "decision_maker_access": "primary_contact_role",
  "budget_authority": "budget_category",
  "strategic_alignment": "revenue_ops_conviction"
}

Set the environment variable:

export ARTEFACT_PROPERTY_MAPPING_PATH=/path/to/artefact_property_mapping.json

Available Configuration Options:

Property	Type	Description	Default
`tech_stack`	string	HubSpot property name for tech stack	None
`tech_stack_delimiter`	string	Delimiter for parsing text fields	`";"`
`growth_signals`	array	List of HubSpot properties indicating growth	None
`growth_signal_keywords`	object	Map property names to signal keywords	`{}`
`content_engagement`	string	HubSpot property for engagement score	None
`content_engagement_thresholds`	object	Thresholds for active/occasional	`{"active": 5, "occasional": 1}`
`decision_maker_access`	string	Strategic fit property	None
`budget_authority`	string	Budget authority property	None
`strategic_alignment`	string	Strategic alignment property	None

Example HubSpot Properties:

Common custom properties to map:

Tech Stack: tech_stack_used, technologies, crm_platform
Growth Signals: linkedin_job_postings_count, recent_funding_round, press_mentions_count, new_office_opened
Content Engagement: hs_analytics_num_page_views, email_engagement_score
Strategic Fit: primary_contact_role, budget_category, growth_conviction

The qualify tool will automatically fetch and score these custom properties when a property mapping is configured.

Example Configuration Files:

Two example configurations are included in the repository:

property_mapping.example.json — Full configuration with all available options
property_mapping.minimal.example.json — Minimal configuration for growth signals only

Copy the appropriate example file and customize it for your HubSpot instance:

cp property_mapping.minimal.example.json my_property_mapping.json
# Edit my_property_mapping.json with your HubSpot property names
export ARTEFACT_PROPERTY_MAPPING_PATH=$(pwd)/my_property_mapping.json

Custom RFM Thresholds (Pro/Enterprise)

Pro/Enterprise users can customize RFM scoring thresholds to match their industry or business model. The built-in presets (b2b_service, saas, manufacturing) may not perfectly fit your buying cycles or revenue ranges.

Create an RFM threshold configuration file (e.g., rfm_thresholds.json):

{
  "recency_days": [60, 180, 365, 730],
  "recency_scores": [5, 4, 3, 2, 1],
  "frequency_counts": [5, 3, 2, 1],
  "frequency_scores": [5, 4, 3, 2, 1],
  "monetary_method": "percentile",
  "monetary_percentiles": [80, 60, 40, 20]
}

Set the environment variable:

export ARTEFACT_RFM_THRESHOLDS_PATH=/path/to/rfm_thresholds.json

Available Configuration Options:

Property	Type	Description	Default
`recency_days`	array	Days since last purchase thresholds	`[30, 90, 180, 365]`
`recency_scores`	array	Scores for each recency band (5 = best)	`[5, 4, 3, 2, 1]`
`frequency_counts`	array	Transaction count thresholds	`[10, 5, 3, 2]`
`frequency_scores`	array	Scores for each frequency band	`[5, 4, 3, 2, 1]`
`monetary_method`	string	Scoring method: `"percentile"` or `"fixed"`	`"percentile"`
`monetary_percentiles`	array	Percentile thresholds (for percentile method)	`[80, 60, 40, 20]`
`monetary_fixed_thresholds`	array	Fixed dollar thresholds (for fixed method)	`[100000, 50000, 25000, 10000]`
`monetary_scores`	array	Scores for each monetary band	`[5, 4, 3, 2, 1]`

Example Configurations:

rfm_thresholds.example.json — Percentile-based monetary scoring (recommended for most use cases)
rfm_thresholds.fixed_monetary.example.json — Fixed dollar thresholds for monetary scoring

When to Use Fixed Thresholds:

Use "monetary_method": "fixed" when:

You have specific revenue tiers that define customer value (e.g., $100K+ = enterprise)
Your customer base has wide revenue variance and percentiles don't align with business value
You want consistent scoring across different time periods

Use "monetary_method": "percentile" (default) when:

You want relative scoring within your current customer base
Your customer base is relatively homogeneous
You want the top 20% of customers to always score 5, regardless of absolute revenue

Custom Configuration Example:

cp rfm_thresholds.example.json my_rfm_thresholds.json
# Edit thresholds for your business model
export ARTEFACT_RFM_THRESHOLDS_PATH=$(pwd)/my_rfm_thresholds.json

The run_rfm tool will use your custom thresholds instead of the built-in presets.


## Pricing

| Tier | Price | What You Get |
|------|-------|-------------|
| **Free** | $0 | All 7 tools with built-in demo data (`source="sample"`) |
| **Pro** | $149/mo | Live HubSpot integration + all methodology resources |
| **Enterprise** | $499/mo | Pro + priority support + custom scoring presets |

[Purchase a license](https://artefactventures.lemonsqueezy.com)

## Alternatives & Comparisons

- **HubSpot Official MCP Server** — Read-only CRUD access to CRM objects. No scoring or intelligence.
- **CData HubSpot MCP** — SQL-based access to HubSpot data. No built-in methodology.
- **Zapier MCP** — Action triggers and workflow automation. Different use case.
- **Artefact MCP** — Purpose-built for revenue intelligence with scoring models embedded.

## FAQ

**Q: What MCP server should I use for revenue intelligence?**
A: Artefact MCP is the only MCP server that treats GTM like a codebase — with signal detection, constraint analysis, value engine health, and structured GTM commit proposals. Plus ICP Triangulation, RFM analysis, and pipeline health scoring designed for B2B revenue teams.

**Q: Does this replace the official HubSpot MCP server?**
A: They serve different purposes. HubSpot's server provides CRUD access to CRM objects. Artefact MCP provides intelligence and scoring on top of that data.

**Q: Can I use this without a HubSpot API key?**
A: Yes. All tools work with built-in demo data using `source="sample"`.

**Q: What data does this send externally?**
A: Tool results stay local. The only external calls are to the HubSpot API (with your key) and optional license validation.

## Development

```bash
git clone https://github.com/artefactventures/artefact-mcp-server.git
cd artefact-mcp-server
pip install -e ".[dev]"
pytest tests/

Dependencies

fastmcp>=2.0 — MCP server framework
httpx>=0.25.0 — HTTP client for HubSpot API

No pandas, numpy, or heavy data libraries. Pure Python scoring logic.

Star History

License

Business Source License 1.1 — Free to use for connecting to MCP tools via AI assistants. Scoring methodology may not be extracted for competing products. Converts to MIT in 2030.

Add this server

Host a copy with our keys and logs.

Server facts

Tools

Questions

How do I install Artefact Revenue Intelligence?

Does Artefact Revenue Intelligence need an API key?

What transport does Artefact Revenue Intelligence use?

When was Artefact Revenue Intelligence last checked?

Documentation

Artefact Revenue Intelligence MCP Server

Why Artefact MCP?

Who Is This For?

Tools

Signal Intelligence

detect_signals — Pipeline Signal Detection

identify_constraint — Dominant Constraint Analysis

analyze_engine — Value Engine Health

propose_gtm_change — GTM Commit Drafting

Analysis Tools

run_rfm — RFM Analysis

qualify — ICP Triangulation Framework

score_pipeline_health — Pipeline Health Score

Resources

Data Requirements for ICP Triangulation

Quick Start

Install via PyPI

Install via Smithery

Claude Code

Claude Desktop

Cursor

Programmatic (Python)

Troubleshooting

Server Disconnected Errors (uvx PATH issue)

Other Issues

Configuration

Custom Property Mappings (Pro/Enterprise)

Custom RFM Thresholds (Pro/Enterprise)

Dependencies

Star History

License

`detect_signals` — Pipeline Signal Detection

`identify_constraint` — Dominant Constraint Analysis

`analyze_engine` — Value Engine Health

`propose_gtm_change` — GTM Commit Drafting

`run_rfm` — RFM Analysis

`qualify` — ICP Triangulation Framework

`score_pipeline_health` — Pipeline Health Score